Pastor Lori’s Blog
5 Best Practices for Nonprofit Websites
Now that you have your website up and running, how do you get people visiting your website? Here is a list of best practices for nonprofit websites that will help you get the attention your nonprofit deserves.
1. Make your website mobile-friendly
The good news is 92% of nonprofits across the world have a website. The bad news is only 78% of those websites are mobile-friendly.
The reason it’s so critical to have a mobile-friendly website is that nearly 60% of all online donations occur via a mobile device. Also, more people search online from a mobile device than they do from a desktop.
Thankfully, most themes from WordPress include a mobile-friendly version.
2. Include a blog
Did you know that 87% of nonprofit content marketers post articles on their website? Additionally, 45% of the most effective nonprofit content marketers offer blog subscriptions.
Posting regular articles on your website is a surefire way to keep your audience educated, informed, and interested in your cause.
3. Include a stand-alone and branded donation page
The easier you can make it on your website followers to find your donation page, the higher your chances are of receiving donations. Consider including a branded “donations” page as part of your primary navigation bar. You can also include donation buttons throughout your website that direct website visitors to your donations page.
It’s also critical to make sure your donations page falls in line with your brand guidelines. This means creating a separate page on your website that looks like the rest of your website. You may not think it will make a difference, but Network for Good has found that branded giving pages earn 7 times more money than their generic-looking counterparts.
4. Turn the heat up with a campaign thermometer
The best thing about a nonprofit organization is it’s a community of people working together to reach a common goal. Your donors love to see your fundraising progress and may be more motivated to donate more if they can see your progress.
Some stats show that adding a campaign thermometer to your campaign can increase donations by 35%.
5. Engage in search engine optimization (SEO) best practices
Owning and operating a website is the first step in fundraising success. The next step is making sure that people who are interested in your cause can easily find you.
Since the majority of people go to the internet to find the information they are seeking, it’s critical that you make it easy for website users to find you.
One way to do this is to follow SEO best practices. Here is a comprehensive guide to SEO for nonprofit websites, but some things to get you started include:
- Conduct keyword research. Basic keyword research will tell you what donors are searching for and what type of content should drive your blog posts.
- Add an SEO plugin. An SEO plugin like Yoast will help ensure you take all the appropriate steps for on-page optimization.
- Create high-quality content. Google algorithms work by serving up high-quality and relevant content. If you’re putting effort into your content, Google will reward you.
Start your WordPress website with HostGator today
You now know that it’s essential to have a website for your nonprofit organization. However, it’s also possible that you may be worried about going through the process of getting a website up and running.
The good news is you don’t have to spend a fortune and you don’t have to have any expertise to get a WordPress website off the ground.
All you need is a quick tutorial (above) and a hosting company that makes it easy (that’s us!). Don’t delay any longer. Sign up with HostGator, install WordPress, pick a theme, and start eliciting donations from people that are passionate about your cause.